How Bolt Farm Treehouse Has a 30% Rebooking Rate - Tori Bolt Shares Her Secrets

I’ve stolen most of my best glamping ideas, and you should too.

Frankly, if you’re not copying the best in the business, you’re throwing money away.

I don’t mean copying their brand, or their site design. But stealing tactics, best practices, and marketing ideas? Absolutely!

There’s nobody better to learn from than Bolt Farm Treehouse in Tennessee.

Their 22 units average at $815 per night. They enjoy a 93% occupancy rate. Their website is great, their Instagram is huge, and they even featured on Netflix’s World’s Most Amazing Vacation Rentals.

Simply put, they’re the top dogs.

I have a special treat for you today. Tori Bolt, co-founder of Bolt Farm, is letting you steal her secrets.

Specifically, she’s giving the inside track on how Bolt Farm ensures 25-30% of guests rebook before they leave. 

It’s not often the best in the business share specific strategies like this. So I’d keep reading if I were you.

P.S. Tori and her husband Seth are now hosting masterclasses, teaching you how to build world-class resorts like theirs. Check them out here.

The Tori Interview

Nick: 25-30% of your guests rebooking before they leave the property is incredible. We'll dive into the specific rebooking tactics that you use shortly, but I'm assuming a lot of this starts from creating an amazing guest experience. Can you describe the experience that a typical Bolt Farm Treehouse guest is in for?

Tori: Yes, absolutely! At Bolt Farm, we’re not just offering a beautiful place to stay. We’re creating an environment where people can truly slow down, and most importantly, reconnect with nature, their purpose, and the purpose they came with. 

We obsess over the guest experience and work hard to make each person feel seen, known, and important, as if everything here was created just for them.

From the moment they arrive, there’s a feeling of peace, purpose, and beauty that hits differently. Their five senses will be engaged when they enter their villa. Whether they’re staying in a Mirror Cabin, Dome, or Treehouse, guests wake up to incredible views, enjoy simple pleasures, and share moments that really matter. 

We’ve built in thoughtful personal touches and little surprises throughout their stay. Even the tech is designed to support the experience, not distract from it. We’re high-tech so we can be high-touch.

And because we understand the heart behind why they’re coming — whether it’s to celebrate their anniversary, a milestone, or just to dream again — we design every part of the journey to support that. It’s more than a stay. It’s a reset. And once people feel that, they want to come back and feel it again.

Nick: What kind of on-site staffing do you have, and how much interaction do staff have with guests?

Tori: We have a large team with all the roles you’d see at a boutique resort…plus a few unique roles we created. Our team includes room attendants, maintenance technicians, hosts, Dreamweavers (inspired by Will Guidara’s ‘Unreasonable Hospitality’), massage therapists, estheticians, and leaders for each department.

The amount of interaction is determined by the guest’s preference. It could be very interactive, with our check-in experience, Happy Hour, spa treatments, etc…or an introvert could opt out of all that, do self-check-in and avoid any interactions if that’s what they prefer. We truly try to customize the experience to the guest’s needs.

Nick: Could you provide a breakdown of the tactics you use to get rebookings before the guest leaves?

Tori: We make the guests aware of this offering in a few different ways throughout their stay.

A note inside their villa…an automated text with a clear and simple CTA, and finally, (and arguably our most impactful) is sharing the offer at Happy Hour.

We host Happy Hours throughout the week so each guest has an opportunity to join. It’s a blast – live music, drink specials, light bites, giveaways and more. It’s a perfect chance for guests to connect with other guests on property.

Nick: And how do you maximize rebookings after a guest leaves? (e.g. email marketing)

Tori: We do engage our guests via email within a few days of their departure, but we’re extremely intentional and want to be sure we’re giving more value than “asks”. 

Our system remembers special dates—anniversaries, birthdays, the anniversary of their stay, etc.—and gently reminds them when it’s time to celebrate again. We also make sure our past guests are the first to know whenever we launch something new, giving them first priority.

~90% of our guests who rebook, do so before they leave the property. Some book several months later, but the metric we track closely is the number of guests who book their next stay before leaving property.

More than anything, we want to create guests for life. So we’re playing the long game over pushing for the quick win.

Nick: Do you ever do anything differently for a guest when they stay for a 2nd, 3rd, 4th time, etc?

Tori: Oh, absolutely! We are so grateful for our loyal guests who return often, and we work incredibly hard to make sure each stay is better than the last. 

We’re very data-centric, so everything we learn about the guest that can be acted on gets logged in our system… equipping our team with lots of ideas to surprise and delight them.

We’ve been able to get really specific and personalized with how we “wow” our 3x, 4x and even 6x guests.

Nick: Tell me about the workshops you're running for glamping and short-term rental operators.

Tori: Our Short-Term Rental Workshop is one of the most exciting, rare, and transformative things we offer right now — designed specifically for hospitality business owners and visionaries.

It’s an immersive, two-day experience at Bolt Farm Treehouse where a small, intimate group of owners and operators learn exactly how we scaled a $32M hospitality brand in just 4 years — while keeping 100% equity — and delivering unforgettable, world-class guest experiences.

We pull back the curtain on:

• Our biggest (and most expensive) mistakes so you can skip them 

• The exact design, build, marketing, ops & tech strategies we use to scale profitably 

• How we built a direct-booking machine that fills calendars with no OTA dependency

We’ll also tour all of our villas, show you behind-the-scenes of our newest development site, and walk through our operations facilities.

It’s high-touch, no-fluff, and packed with actionable systems and insights you can apply immediately.

We only have 2 more this year: August & December.

👉 More info here 

Nick: Who should apply, and what will they get out of it?

Tori: This is perfect for:

✅ Hospitality owners ready to scale smart & build high-margin, meaningful brands 

✅ Aspiring short-term rental owners or experiential hosts who want to start strong, with clarity & confidence 

✅ Operators looking to deliver transformational guest experiences that earn loyalty, reviews, and premium rates

You’ll leave with:

Our playbooks & rebooking offer that drive results in marketing, ops, design, and raising capital

A workbook full of long-term insights + quick wins (one tip alone can unlock $12,000 per unit in revenue)

Our full Guest Experience System, AI tools, design principles — and personalized coaching from me, Seth, and our team

If you’re serious about building an iconic, profitable hospitality brand—this is for you.

Nick: Any testimonials and cool clients?

Tori: Yes! We've had so many businesses experience breakthroughs and level up to new heights within a few months of attending our workshop. 

Christian and Billy (separate businesses) both 10x’d their Instagram following within months of attending the workshop.

Trevor increased his ADR (average daily rate) by 62% without seeing a drop in bookings.

Jen tripled her email list and Neil unlocked a new way to approach construction that says time and money.

Check out the first video on this page to hear directly from attendees and to see a look into our recent workshop.

We don’t just teach strategy—we help you win at work and in life.

You can sign up for Seth and Tori’s workshop here.

📰 The Posh Report

Posh Outdoors is on fire. The bookings are flying in at Skyridge Glamping, our first location. 

Here’s a summary of how our 5 mirror cabins have performed since opening in June:

• $395k USD total booking receipts

• 70% occupancy across June - December already, including 88% occupancy for June

• Averaging $464 USD per night

• Average Google Review score of 4.9 / 5 from 113 reviews

With location 2 getting closer, we’re taking expressions of interest for our next investment round. If you’d like to be the first to know about investment opportunities, simply reply to this email.